Zuzanna Dora – Prowly Blog https://prowly.com/magazine PR news, insight and analysis Tue, 19 Dec 2023 18:19:13 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.8 https://prowly.com/magazine/app/uploads/2024/01/cropped-favicon-dark-32x32.png Zuzanna Dora – Prowly Blog https://prowly.com/magazine 32 32 PR Crisis Management Guide (w/ Strategies and Examples) https://prowly.com/magazine/pr-crisis-management/ Mon, 18 Dec 2023 13:15:10 +0000 https://prowly.com/magazine/?p=25217 Nothing is certain, except for a PR crisis. At a time when crises arise on all sides – from your company actions to TikTok challenges – formulating crisis management strategies in public relations is a must. Until you can prevent all public relations crises, you can – and should – prepare for them in advance. […]

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]]> Top 18 PR and Communications Conferences for 2024 https://prowly.com/magazine/public-relations-conferences-2024/ Thu, 14 Dec 2023 15:48:09 +0000 https://prowly.com/magazine/?p=25065 Interested in networking, great insights, the newest trends and stellar campaigns? PR conferences gather brilliant minds from across the industry who come to teach, inspire – and learn. The world of public relations is evolving at a breakneck pace, and staying ahead of the curve is not just an option; it’s a necessity. With the […]

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]]> 5 Elements of Storytelling: A LEGO Campaign Example & Extra Tips https://prowly.com/magazine/elements-of-storytelling/ Fri, 01 Dec 2023 17:54:26 +0000 https://prowly.com/magazine/?p=24446 Have you ever found yourself questioning your storytelling skills? We’ve all experienced that nagging doubt, that sinking feeling in the pit of our stomach when we wonder if our storytelling resonates with our target audience. It’s a shared struggle, a common pain point for many PR professionals. On a positive note, if storytelling is done […]

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]]> What Is Earned Media? Definition, Benefits, Campaign Examples https://prowly.com/magazine/earned-media/ Tue, 14 Nov 2023 14:46:40 +0000 https://prowly.com/magazine/?p=23918 Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. It’s the kind of publicity you don’t pay for directly, but it’s invaluable in building credibility and boosting your brand’s visibility. In this article, we delve into earned media meaning, the concept of […]

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]]> How to Write a Rebranding Press Release (Examples and Template) https://prowly.com/magazine/rebranding-press-release-examples/ Fri, 20 Oct 2023 13:00:00 +0000 https://prowly.com/magazine/?p=23074 Learning how to write a rebranding press release? Congrats! That means that the long process of creating the rebrand is coming to an end. We’ll show you how to announce a rebrand with an efficient press release. Getting it right is crucial, especially when you share a business name change announcement. Here’s what you will […]

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]]> How to Write an Art Exhibition Press Release (Example and Template) https://prowly.com/magazine/art-exhibition-press-release/ Fri, 20 Oct 2023 00:58:00 +0000 https://prowly.com/magazine/?p=23238 An artist press release – the tool to let the world know about the big events from an artist’s professional life. It’s necessary for PR pros working in the art industry to understand how to create one and pitch it to the media to witness the buzz. Let’s see how to write a press release […]

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